Verynut
- Client
- Verynut
- Scope
- Brand Strategy · Brand Identity
- Year
- 2025
Every nut becomes a character rather than an ingredient. That single idea, drawn from the product itself, drives the brand strategy and visual identity Verywhere designed for Verynut, a Bangkok snack brand built on homemade recipes and premium, protein-packed nuts, making better-for-you treats that still taste indulgent. It shaped a logotype with a flowing, groovy rhythm, a palette of toasted and golden tones, and a family of rough-edged nut silhouettes that carry the brand from pouch to social feed.
The strategy positioned Verynut between two things snackers usually have to choose from, wholesome or exciting, and the identity was designed to hold both. The voice borrows from the Everyman and the Entertainer, warm and familiar but never bland. Letterforms in the logotype swell and curl as if they had risen in an oven rather than been set in type, while a palette named largely after the ingredients (Choco Brown, Golden Cashew, Maple Glaze, Matcha Green), anchored by an energetic orange, keeps every layout warm and appetising. The graphic system expresses the concept directly. Eight nut silhouettes, cut with a soft, irregular edge, are each named and given their own colour pairing, then repeated as single-nut or mixed-nut patterns that rotate on the grid. This gives the brand a playful surface that changes from product to product without losing recognition.
Packaging carries the system most fully. Pouches and gable boxes wear a single-nut pattern at reduced opacity beneath the logotype, so colour rather than photography does the shelf work and the same layout can carry a different colour for each pack. The smaller pieces follow the same logic, pairing the logotype with a handwritten script for warmer headings and Overpass for product names and detail, so the brand reads as personal on a card and confident on a bus shelter.