PartyPrime
- Client
- PartyPrime
- Scope
- Photo Production · Art Direction
- Year
- 2025
PartyPrime makes two small recovery sachets: SeshOver, a hangover wellness pack, and Ravq+, its post-rave counterpart. Verywhere produced the photography for both, building a series that moves from a clean packshot to staged, slightly theatrical scenes. The idea was to treat the products as part of the night out itself: something slipped into a handbag or a jeans pocket, held up against a sky, or waiting on a bedside table at half past seven the next morning. The brand's white and royal blue anchor the series.
Everything is built from the packaging's own palette. White and deep blue define the two products, so the sets were kept to that pair of tones plus a few controlled accents: a mustard curtain and lamp, a silver bag, a tortoiseshell frame. Blue velvet and draped curtains give the products a stage without competing with the type on the sachets. Sky backdrops introduce a second register, lighter and more playful, which suits a product about feeling better. Hands appear throughout as the connecting device, dropping, pulling, offering and pocketing the packs, so that scale and use are always clear. The model portraits push the same idea further: sunglasses, a capsule between the teeth, a sachet resting on the forehead. Humour is kept dry and the framing tight, so the series reads as fashion still life rather than product advertising.
Each set was lit for its surfaces: foil sachets, printed cartons, velvet, leather and denim. A single flat packshot records the SeshOver sachet front and back, and the staged scenes build on that base. The box grid and the flat-open Ravq+ carton show the packaging system in its own right, while the bag, pocket and bedside pictures place it in the life it was designed for.