Digital Wish
- Client
- Digital Wish Co., Ltd.
- Scope
- Photo Production · Art Direction
- Year
- 2023
Digital Wish prints custom labels and stickers, from plain paper to holographic, clear and mirrored stock. Verywhere produced a photographic series that presents the printer's range as a product in its own right. Rather than documenting individual jobs one by one, the studio built pastel gradient backdrops and white plinths where rolls and sheets could be grouped, stacked and suspended, so the materials themselves, their finishes and the way they catch light, become the subject.
The direction treats printed labels as objects with presence rather than flat artwork. Each material is given the lighting condition that reveals its character: holographic sheets sit on warm gradients so the foil shifts colour, clear film is shot against neutral grey so the transparency and the white print read clearly, and mirrored silver rests on a soft white surface so it reflects instead of glaring. Two registers structure the series. Still lifes on plinths hold the products calmly and give a sense of scale, while suspended compositions add energy and let a single roll or sheet be examined from an angle a tabletop would not allow. Moving one gradient through pink, yellow and blue across the set keeps very different substrates inside one coherent palette.
Everything was shot under controlled studio lighting, so finishes as different as paper, holographic foil, clear film and mirror board sit at a consistent exposure and read as one family. Labels already printed for Digital Wish clients, mineral water labels on clear film and orange juice labels, appear as close details at the end of the sequence, grounding the series in real output rather than sample sheets alone.