Aessense Clinic
- Client
- Aessense Medical Aesthetic Clinic, Phuket
- Scope
- Brand Identity · Art Direction · Packaging Design
- Year
- 2023
A medical aesthetic clinic in Phuket, Aessense wanted its expertise to feel as caring as it is precise. The name itself supplied the answer. In the logotype, AES is set in a firm geometric sans and sense in a flowing italic serif, so clinical confidence and human sensitivity sit inside a single word. Verywhere made that contrast the organising idea of a bilingual identity and guideline, and let it run through everything the clinic puts its name to, from stationery to in-clinic signage to the social feed.
The two voices inside the wordmark run through the whole system. Blatant carries headlines with weight and clarity, Poppins handles information, and Swily Bright Italic adds a decorative flourish, so a treatment name such as Ultimate Lift or Sense of Beauty reads in the same bold and italic rhythm as the logo. A Thai logotype built with the same contrast keeps the identity native for local clients. Colour is deliberately quiet: a black and white foundation with copper and clay as warm accents, kept restrained rather than promotional. The guideline describes the logo as professional, sincere, trustworthy and charming, and the restraint of the system is what makes those qualities believable.
Applications were kept spare so the typography and photography could do the talking. Stationery and the lab coat carry the logotype in black on white, packaging picks up the clay tone, and in-clinic lightboxes pair a single treatment lockup with a close, softly lit portrait. Social posts follow the same template, which lets before and after cases and treatment promotions sit inside one recognisable frame.